I think the moment you start trying to please a fan base is when you start going downhill. I'm going to always, always write about what I want, even if it doesn't necessarily cater to most of them.
Ed SheeranAs far as songwriting, my inspirations came from love, life and death, and viewing other people's situations.
Ed SheeranEmil's [Nava], the video director. Originally, I was meant to do all the stuff that the puppet was doing. I just wasn't that comfortable with doing it, so he had a puppet made.
Ed Sheeran