I think that is a great, great thing, to create your own identity and foster a true family spirit.

I remember a discussion with a panel of experts, I asked a question to one of the moderators: "Why is it so difficult for a foreign DJ to play in a club in London?" And you know what the guy said? "Get better than the English."

If you just take the time to look, then yeah, you will find some really great music in Holland. Just scratch the surface and look underneath the corporate surface.

The way Electronic Dance Music [EDM] is manipulated and exported to the world is a very strong, and "total" concept. But it's not that interesting artistically. EDM is seen by some media as a kickstarter for kids who have no idea how deep dance music can go.

If you can make something genuine, then the ground is fertile for introducing something new. And that happened a few times in my life where I could sow the seeds and see something grow out of it.

Amsterdam is not Holland. It is a city that attracts people from all over Holland. And lots of international tourists and party people.

Dance music is one of the biggest export products in the Dutch economy these days.