What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent MillayI know I am but summer to your heart, And not the full four seasons of the year; And you must welcome from another part Such noble moods as are not mine, my dear. No gracious weight of golden fruits to sell Have I, nor any wise and wintry thing; And I have loved you all too long and well To carry still the high sweet breast of Spring. Wherefore I say: O love, as summer goes, I must be gone, steal forth with silent drums, That you may hail anew the bird and rose When I come back to you, as summer comes. Else will you seek, at some not distant time, Even your summer in another clime.
Edna St. Vincent MillayShould at that moment the full moon Step forth upon the hill, And memories hard to bear at noon, By moonlight harder still, Form in the shadows of the trees, - Things that you could not spare And live, or so you thought, yet these All gone, and you still there, A man no longer what he was, Not yet the thing he planned.
Edna St. Vincent Millay