What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Edna St. Vincent MillayThere are a hundred places where I fear To go, --so with his memory they brim! And entering with relief some quiet place Where never fell his foot or shone his face I say, 'There is no memory of him here!' And so stand stricken, so remembering him!
Edna St. Vincent Millay