I think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.
Edward Allen BerneroMacho in a different sense, the kind of things that we think makes us a man. It doesn't really exist right now. I really don't want it to seem that I think it's a problem that women are in development, I don't think it's as problem at all, I just think it's an interesting time that we're in. And maybe long overdue - maybe television for a long time was made for men and it's long overdue.
Edward Allen BerneroWhat's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.
Edward Allen BerneroMost of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
Edward Allen BerneroOne of the most painful things for me was Jay Leno, Jay Leno going back on the air and saying to people that it was a choice between his writing staff and his crew, I think that really hurt a lot of show runners, because it was never a choice between our writers and our crew.
Edward Allen BerneroIt was always about the future of writers, and about the way writers are treated in the future, and I think that was really hurtful to a lot of people in my position who had 160 people who depended on them to get this over with. So there was a lot of pain in it, and in that sense it will never be worth it, but I do think it was important.
Edward Allen Bernero