What's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.
Edward Allen BerneroWe don't have a whole lot of people living hand-to-mouth in the Writers Guild, we get paid really well, and a lot of the things we fought for, in my case, I can negotiate. I can negotiate higher DVD rates or anything I want, it's not going to be a minimum basic agreement. But I do think it was important to stand up to them. I do think that we got things in the deal that we wouldn't have gotten had we not stood up to them.
Edward Allen BerneroYou get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.
Edward Allen BerneroIn some ways I think it [the strike] was important. I'm not sure that "worth it" is the right term, but it was important. A lot of people lost a lot of things - I was greatly concerned for our crews. Those are the people who really sort of paid. A lot of us in quiet ways did everything that we could to help people pay mortgages.
Edward Allen BerneroIt was always about the future of writers, and about the way writers are treated in the future, and I think that was really hurtful to a lot of people in my position who had 160 people who depended on them to get this over with. So there was a lot of pain in it, and in that sense it will never be worth it, but I do think it was important.
Edward Allen BerneroI also think one of the things that's really hurting us is political activism of any stripe. Michael Jordan had it exactly right, he was my idol - when he was asked about a political question at one point and he said I'm not going to answer it, and they said why not, and he said: Because Republicans buy gym shoes too, right? That doesn't exist anymore, that kind of smarts.
Edward Allen BerneroI think there's an element to this business that writers especially are overlooked in many ways and this made everybody kind of look at us differently. I do think that an interesting thing happened during it, which was being on these picket lines and looking at the huge amount of executives coming and going that you realize don't really add much to the equation.
Edward Allen Bernero