The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

A young person, to achieve, must first get out of his mind any notion either of the ease or rapidity of success. Nothing ever just happens in this world.

Make the world a bit better or more beautiful because you have lived in it.

Find your place and hold it: find your work and do it. And put everything you've got into it.

It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.

The American advertiser has made the superior American magazine of today possible.