The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de BonoBeing right is not too difficult. Your choose your perception. You select your information. You leave out what does not suit you. You drag in some general-purpose value words. You throw in a sneer or two about the opposition, and you are a fine fellow who made a fine speech.
Edward de BonoAlthough feelings are not supposed to intrude on business discussions, they do anyway - we just disguise them as logic.
Edward de BonoI'm in love with this country called "America." I'm a huge fan of America. I'm one of those annoying fans - you know, the ones that read the cd notes and follow you into bathrooms and ask you all kinds of annoying questions about why you didn't live up to that. I'm that kind of fan. I've read the Declaration of Independence, and I've read the Constitution of the United States, and they are some liner notes, dude.
Edward de BonoEverywhere I go, I see very much the same thing. I see the same compassion for people who live half a world away. I see the same concern about events beyond these borders. And, increasingly, I see the same conviction that we can and we must join together to stop the scourge of AIDS and poverty.
Edward de Bono