Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.
Edward de BonoCompanies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
Edward de BonoMost of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward de BonoOne can think of a secretary actively operating a filing system, of a librarian actively cataloguing books, of a computer actively sorting out information. The mind however does not actively sort out information. The information sorts itself out and organises itself into patterns. The mind is passive. The mind only provides an opportunity for the information to behave in this way. The mind provides a special environment in which information can become self-organising. This special environment is a memory surface with special characteristics.
Edward de Bono