The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
Edward de BonoIt wouldn't cost too much to change the rules of trade so that poor countries can work their way out of poverty. But the world's leaders won't act unless they hear enough people telling them. And every day they fail to act, thousands of people die because they can't afford the basics of survival.
Edward de BonoAn idea that is developed and put into action is more important than an idea that exists only as an idea.
Edward de BonoWe need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
Edward de BonoThis is not about charity, it's about justice... The war against terror is bound up in the war against poverty - I didn't say that, Colin Powell said that . . . In these disturbing and distressing times, surely it's cheaper, and smarter, to make friends out of potential enemies than it is to defend yourself against them..Justice is the surest way to get peace.
Edward de BonoExplaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head.
Edward de Bono