Instead of telling the world what you're eating for breakfast, you can use social networking to do something that's meaningful.
Edward NortonThere is a lot of interesting product coming to market already. Bags and bottles and cups and such made of potato starch and other fully biodegradable materials. In some sense, plastic is more chemically complex. We ought to be able to simplify.
Edward NortonWhen you have a pipe salesman with a business called Macabee Pipes, I'd say you've got your tongue planted firmly in your cheek.
Edward NortonIn a very philosophic sense I think doing the work is itself a good thing. But at the end of the day, since we're taking other people's shekels to do it, and their work is being able to make a return out of it, it forces you to consider the fact that you're doing it for other people. The whole construct is built around the assumption that it's going to get shared, and that someone else is going to find value in it - entertainment, catharsis, enlightenment, or whatever.
Edward Norton