If we were to do the Second Coming of Christ in color for a full hour, there would be a considerable number of stations which would decline to carry it on the grounds that a Western or a quiz show would be more profitable.
Edward R. MurrowThe best speakers know enough to be scaredโฆthe only difference between the pros and the novices is that the pros have trained the butterflies to fly in formation.
Edward R. MurrowThis instrument [radio] can teach. It can illuminate, yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise it's nothing but wires and lights in a box.
Edward R. MurrowThe politician is trained in the art of inexactitude. His words tend to be blunt or rounded, because if they have a cutting edge they may later return to wound him.
Edward R. MurrowI have said, and I believe, that potentially we have in this country a free enterprise system of radio and television which is superior to any other. But to achieve its promise, it must be both free and enterprising. There is no suggestion here that networks or individual stations should operate as philanthropies. But I can find nothing in the Bill of Rights or in the Communications Act which says that they must increase their net profits each year, lest the Republic collapse.
Edward R. Murrow