The obscure we always see sooner or later; the obvious always seems to take a little longer.
Edward R. MurrowTo be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. MurrowI am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe.
Edward R. Murrow