The best speakers know enough to be scaredโฆthe only difference between the pros and the novices is that the pros have trained the butterflies to fly in formation.
Edward R. MurrowTo be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. MurrowOne of the basic troubles with radio and television news is that both instruments have grown up as an incompatible combination of show business, advertising and news. Each of the three is a rather bizarre and demanding profession. And when you get all three under one roof, the dust never settles.
Edward R. Murrow