To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. MurrowWe're not descended from fearful men - not from men who feared to write, to speak, to associate, and to defend causes that were, for the moment, unpopular.
Edward R. MurrowI am entirely persuaded that the American public is more reasonable, restrained and more mature than most of our industry's program planners believe.
Edward R. MurrowMost truths are so naked that people feel sorry for them and cover them up, at least a little bit.
Edward R. Murrow