There was no hope for any kind of big opportunity. I'm not saying it was hopeless. The big pay-off was to work as an artist and gain some shred of respect from your friends, who were also artists. But there was never any notion that you could make a living out of art. On the rare occasions you had a gallery show, and sold a little work, well, that was just gravy.
Edward RuschaThe difference between psychedelia and digitalia ages will seem like a smooth blending in years to come and will be a mere blip on the screen.
Edward RuschaAll my artistic response comes from American things, and I guess I've always had a weakness for heroic imagery.
Edward RuschaThe subject [of Los Angeles] became a general metaphor for anxiety and the speed of modern life.
Edward RuschaI never expected to sell my art. It wasn't like today where you come out of art school and they promise you a future. Now it's almost regulated in a way. When we came out of school, we just wanted to make art that'd blow your hair back and do it for sport. There was no commercial possibility that we saw.
Edward Ruscha