The psychology of a language which, in one way or another, is imposed upon one because of factors beyond one's control, is very different from the psychology of a language which one accepts of one's free will.
Edward SapirHuman beings do not wish to be modest; they want to be as expressive - that is, as immodest - as fear allows; fashion helps them solve that paradoxical problem.
Edward SapirCultural anthropology is not valuable because it uncovers the archaic in the psychological sense. It is valuable because it is constantly rediscovering the normal.
Edward SapirIn a sense, every form of expression is imposed upon one by social factors, one's own language above all.
Edward Sapir