Cultural anthropology is not valuable because it uncovers the archaic in the psychological sense. It is valuable because it is constantly rediscovering the normal.
Edward SapirHuman beings do not live in the objective world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society.
Edward SapirLanguage is an anonymous, collective and unconscious art; the result of the creativity of thousands of generations.
Edward Sapir