You can give a great film idea to a mediocre team and they may screw it up, but if you give a mediocre idea to a great team, they will turn it into a great film.
Art isn't about drawing; it's about learning to see. What organization doesn't need this ability?
For me, creativity includes problem-solving. That's the broad definition of it.
Success hides problems...you don't need to address problems.
Creativity doesn't follow titles. It just comes from where it comes from.
Every creative person can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace.