Marketing is what you do when your product is no good.

I believe quite simply that the small company of the future will be as much a research organization as it is a manufacturing company.

Creativity is the sudden cessation of stupidity.

Don't undertake a project unless it is manifestly important and nearly impossible.

You think that the only thing that counts is the bottom line! What a presumptuous thing to say. The bottom line is in heaven.

It is a curious property of research activity that after the problem has been solved the solution seems obvious. This is true not only for those who have not previously been acquainted with the problem, but also for those who have worked over it for years.

My motto is very personal and may not fit anyone else or any other company. It is: Don't do anything that someone else can do. Don't undertake a project unless it is manifestly important and nearly impossible.