There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
If a man didn't make mistakes he'd own the world in a month.But if he didn't profit by his mistakes he wouldn't own a blessed thing.
TIPS! How people want tips! They crave not only to get them but to give them.
the public never is independently responsive to news.
The public always wants to be told.
The big money in booms is always made first by the public - on paper. And it remains on paper.