I learned to embrace risk, as long as it was well thought out and, in a worst-case scenario, I'd still land on my feet.
Eli BroadAt a time when all the other builders were selling homes with basements but without carports, we would sell homes without basements and with carports. This allowed us to provide a more appealing product at a lower price. In other words, we felt we would be giving customers greater value.
Eli BroadAnything I do, I spend a lot of time. I do it with passion and intensity. I want to be in charge.
Eli Broad