Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.

There's the part that I just want what I want, and I don't want to be bothered by anything else, and sort of the short-term more compulsive self. And then that's the longer-term, aspirational self that wants to be informed about the world and wants to be a good citizen. The best media basically helps us strike a balance between those two things.

Your filter bubble is your own personal, unique universe of information that you live in online. What's in your filter bubble depends on who you are, and it depends on what you do. But you don't decide what gets in - and more importantly, you don't see what gets edited out.

The Internet is showing us what it thinks we want to see, but not necessarily what we need to see.

Personalization is based on a bargain. In exchange for the service of filtering, you hand large companies an enormous amount of data about your daily life--much of whic you might not trust your friends with.

There's the idea that people should be able to control how the information that they're giving to websites is used and monetized in a more clear and powerful way. That's something that probably will need government action.

Facebook was looking at which links I clicked on, and it was noticing that I was clicking more on my liberal friends' links than on my conservative friends' links. And without consulting me about it, it had edited them out. They disappeared.