I think in a post-9/11 world, with the images coming back from Iraq, everybody knows more and more people who are going over there... the images on the YouTube phenomenon where the violence is so immediate. Direct people need something stronger to respond to. I think that there's definitely a wave of directors - who are labelled the splat pack - who really, really care about making great scary movies.

I've always wanted to make a big apocalypse movie. I love 28 Weeks Later, I think it's great but Cell is totally different. It's about people's dependence on technology, the collapse of society and watching everything fall apart. That's something I've always wanted to do, which I believe it can!

Twitter is wonderful. You can kill rumours instantly.

The censors were great. There's always back and forth. But it's 'Hostel 2', it's not 'Happy Feet 2'. Everybody knows what Hostel is and people that are going to see it are going for more of what they loved in the original. No one is accidentally going to walk into it, no parent is accidentally going to take their child, and we're not pretending what it is in the advertising. We're saying it's very violent, it's very scary and a continuation of the first one.

Borat shows American stereotypes of Eastern Europe but it's an accurate depiction of what a certain type of American is. They think they can buy and sell these girls and then they get bought and sold.

Movie stars need to retain some of that mystique if you are a big movie star.

The best movies now are called 'thrillers.' Because if you use the word 'horror,' people's associations are straight-to-video crap.