Rethinking the future: It is a profound challenge, at the end of an era of cheap oil and materials to rethink and redesign how we produce and consume; to reshape how we live and work, or even to imagine the jobs that will be needed for transition
Ellen MacArthurWhen you sail on a boat you take with you the minimum of resources. You don't waste anything. You don't leave the light on; you don't leave a computer screen on... on land we take what we want
Ellen MacArthurThe linear 'Take - Make - Dispose' system, which depletes natural resources and generates waste, is deeply flawed and can be productively replaced by a restorative model in which waste does not exist as such but is only food for the next cycle
Ellen MacArthurWhen you start you're trying to achieve staying alive and getting home. If you can do both of those, then you stand a chance of breaking the record.
Ellen MacArthur