My purpose is to entertain and please myself. I feel that if I am entertained, then there will be enough other readers who will be entertained, too.
If it sounds like writing, I rewrite it.
I don't want the reader to be aware of me as the writer.
Using adverbs is a mortal sin.
What do you tell a man with two black eyes? Nothing, he's already been told twice.
After 58 years you'd think writing would get easier. It doesn't. If you're lucky, you become harder to please. That's all right, it's still a pleasure.