I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

The overarching goal of Tesla is to help reduce carbon emissions and that means low cost and high volume. We will also serve as an example to the auto industry, proving that the technology really works and customers want to buy electric vehicles.

Actively seek out and listen carefully to negative feedback.

People should pursue what they're passionate about. That will make them happier than pretty much anything else.

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

Persistence is very important. You should not give up unless you are forced to give up.

The primary means of energy generation is going to solar. It will at least be a plurality, and probably be a slight majority in the long term.