When people really understand it's do or die [and] if we work hard and pull through, it's going to be a great outcome; people will give it everything they've got.
Elon MuskI'm increasingly inclined to think there should be some regulatory oversight, maybe at the national and international level just to make sure that we don't do something very foolish.
Elon MuskThere are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
Elon MuskI do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.
Elon Musk