I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car.

Selling an electric sports car creates an opportunity to fundamentally change the way America drives.

I think life on Earth must be about more than just solving problems... It's got to be something inspiring, even if it is vicarious.

As you heat the planet up, it's just like boiling a pot.

No I don't ever give up. I would have to be dead or completely incapacitated

Don’t just follow the trend. You may have heard me say that it’s good to think in terms of the physics approach of first principles. Which is, rather than reasoning by analogy, you boil things down to the most fundamental truths you can imagine and you reason up from there.