We need to figure out how to have the things we love, and not destroy the world.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

I always had an existential crisis, trying to figure out ‘what does it all mean?’ I came to the conclusion that if we can advance the knowledge of the world, if we can expand the scope and scale of consciousness, then, we’re better able to ask the right questions and become more enlightened. That’s the only way to move forward.

I think we should be very careful about artificial intelligence. If I had to guess at what our biggest existential threat is, it's probably that. So we need to be very careful...With artificial intelligence we're summoning the demon.

The thing that's worth doing is trying to improve our understanding of the world and gain a better appreciation of the universe and not to worry too much about there being no meaning. And, you know, try and enjoy yourself. Because, actually, life's pretty good. It really is.

If you think back to the beginning of cell phones, laptops or really any new technology, it's always expensive.

Don’t just follow the trend. You may have heard me say that it’s good to think in terms of the physics approach of first principles. Which is, rather than reasoning by analogy, you boil things down to the most fundamental truths you can imagine and you reason up from there.