Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon MuskI think there are more politicians in favor of electric cars than against. There are still some that are against, and I think the reasoning for that varies depending on the person, but in some cases, they just don't believe in climate change - they think oil will last forever.
Elon MuskFacebook is quite entrenched and has a network effect. It's hard to break into a network once it's formed.
Elon Musk