Emil Ruder Quotes

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

A printed work, which cannot be read, becomes a product without purpose.

They work now with computers for building buildings and books, but not ever with new ideas.

Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.

They should make new ways to better design buildings and books. The computer was the end of Swiss typography!