I think that in the end, the people are not fooled by promotion. They want to know that something works and is right.

I would say that it is a trait by which Americans, searching for things which are different or new, seem to recognize the gift that people may have that cause people do to things.

If you have to sit the whole evening with the most famous person in the world and he is a goddamn bore, you will want to run away and if you sit with a person who's completely unknown, but he's fascinating, you are delighted.

I would say that if something has an aesthetic value and it is pleasing to watch or to wear, it may in fact have nothing to do with status symbol. You just like to wear it.

Consumerism, what kind of car you have, what kind of house you have in the country and so on, and that is all very incidental when you examine the kind of person he may be. He may be a big bore, and then there is a person who hasn't done a thing in the world and he is a fascinating person.

Gaiety is one of the most important elements I brought to fashion. I brought it through color.

People have to identify with something to show they have reached a certain goal. Anyway, in Russia it's done with medals. You put on all these medals to show who you are.