I think that people are generally really terrible at being ambassadors of their own work.
Emily GouldA lot of people get to the point in their careers where blurbs are ghostwritten for them, because they're like, "I want to support this person, it's good for my career," and so they get someone at the publishing house to do it, or they copy something from the press release. People write their own blurbs, absolutely, some huge percentage of the time.
Emily GouldUnless your aim is to deceive, there's not a meaningful distinction between memoir and fiction. They're marketing categories.
Emily Gould