He [Kenneth Branagh] is the nicest guy. He is absolutely fantastic. Hes really down to earth, really friendly, and he has a great sense of humor. I really liked working with him. Hes a fantastic actor as well. Theres such a presence about him.
Emma WatsonThe character is everything that I felt really strongly against - she's superficial, materialistic, vain, amoral. She's all of these things, and I realised that I really hated her. How do you play someone that you hate? But I found it really interesting and it gave me a whole new insight into what my job, or my role as an actress, could be.
Emma WatsonWhat I find difficult about photo shoots is the line between playing a character - you're being asked by the photographer to take on a role like you would in a movie - and being a fancier version of yourself. It's about finding that line between being spontaneous and open to direction, but also trying to explain to photographers that the "me" is often taken out of context because it has all of this other stuff attached to it.
Emma Watson