The dream was to not only make a good-looking film that engaged, but also had the DNA of the show so the fans would love it and also as important had the opportunity to cross over out of the fans because of the price-point. You make a film that's 60 million dollars you can't just appeal to musical theater fans.
Eric FellnerNow there's always exceptions to that and the reason is if the film doesn't really work, whereas before you could rely on a decent amount of DVD sales to prop up the revenue to ensure that you got out in a decent manner, now if the film doesn't work, the film doesn't work and there's none of that DVD revenue to fall back on and you can lose a huge, huge sum of money on a big budget movie.
Eric FellnerSomething like small English films were in vogue you had something like The Crying Game and everyone piled into London and wanted to make small English movies.
Eric FellnerSo that is new in terms of where I've seen the shifts. Otherwise, it's all about taste and taste just keeps going round and round and round.
Eric FellnerThe pay window will be: you can choose how and when you see, whether you see it on Comcast or Warner's Cable delivery system or Sky in the UK or you can buy it through Apple, or you might even buy it directly from the studio's site. Who knows? But that will be it. You'll go to the cinema and you'll find a way of digitally interacting with the piece; you'll either buy it or rent it or whatever.
Eric Fellner