That middle ground of films used to be 70, 80, 90, 100; now it's like anything over 20 or under 140, the middle ground has become this huge area where they don't really want to be.
Eric FellnerFor us in England, the relative value of the pound against the dollar, that has a huge impact on how easy it is to get our films made in the U.K.
Eric FellnerThe UK needs more first class studio space to encourage the growth of the film and TV sector.
Eric FellnerSo, to me, it does shift, but it goes round. It just keeps going round and round and round. So if you have the longevity you have the belief and you have the resources to just keep at it you just ignore all that and just keep going where you're at.
Eric FellnerThe shifts happen on a regular basis, but it's like a cycle. So things come in and out of vogue and then five years later they're back in vogue. Or there seems to be a theory that this is the way the industry will go and everybody goes over that way and then something happens to the country and you're back again at the place you were.
Eric FellnerNow there's always exceptions to that and the reason is if the film doesn't really work, whereas before you could rely on a decent amount of DVD sales to prop up the revenue to ensure that you got out in a decent manner, now if the film doesn't work, the film doesn't work and there's none of that DVD revenue to fall back on and you can lose a huge, huge sum of money on a big budget movie.
Eric Fellner