Animals often strike us as passionate machines.

Compassion alone stands apart from the continuous traffic between good and evil proceeding within us.

Our sense of power is more vivid when we break a man's spirit than when we win his heart.

Starting out from the fact that the frustrated predominate among the early adherents of all mass movements and that they usually join of their own accord, it is assumed: 1) that frustration of itself, without any proselytizing prompting from the outside, can generate most of the peculiar characteristics of the true believer; 2) that an effective technique of conversion consists basically in the inculcation and fixation of proclivities and responses indigenous to the frustrated mind.

A man by himself is in bad company.

Mass movements do not usually rise until the prevailing order has been discredited.

It is not so much the example of others we imitate as the reflection of ourselves in their eyes and the echo of ourselves in their words.