A show is going to be good and fun to work on, if the research is interesting.
It's always better to go personal and painful than to go big.
You think you're funny? I think I'm adorable.
People love a good mystery; I understand that.
I like to find ideas where the research is going to be fun.
Beyond all our Blackberries and iPhones, we're dangerously separated from our food and water supplies.