We say it’s a modern American Western - two gunslingers who ride into town, fight the bad guys, kiss the girl and ride out into the sunset again. And we were always talking from the very beginning that if you’re going to have cowboys, they need a trusty horse. —Eric Kripke on the decision to add the Impala

I've had a lifelong obsession with urban legends and American folklore.

When I am kicking around show ideas, or really any idea, usually an image comes to me. I don't really start with a character or a logline like, "What if the electricity turned off?"

It's hard asking someone with a broken heart to fall in love again.

It's always better to go personal and painful than to go big.

When you do 22 episodes of a network show, it's incredibly useful to have a format that gives you a jumping-off point for a story.

Let's be honest, any show will live or die based on how good the characters are, how good the actors are, how complicated the relationships are, how grounded they are and how much heart they have.