It's hard to make a lot of pop culture references where there's no pop culture.
When I am kicking around show ideas, or really any idea, usually an image comes to me. I don't really start with a character or a logline like, "What if the electricity turned off?"
It's always better to go personal and painful than to go big.
Driver picks the music, shotgun shuts his cakehole.
I like to find ideas where the research is going to be fun.
Television showrunners are a foolishly optimistic bunch.