Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric SchmidtIn a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it.
Eric SchmidtThe best thing that would happen is for Facebook to open up its data. Failing that, there are other ways to get that information.
Eric Schmidt