One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

Amazon has well passed any expectations of its ability to change distribution and marketing.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.

The Internet is fast becoming a cesspool where false information thrives.

The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.