Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric SchmidtIf you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.
Eric SchmidtI think it's pretty clear that the internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are...
Eric Schmidt