The Internet is really about highly specialized information, highly specialized targeting.

The trend has been mobile was winning. It's now won.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company.

The best thing that would happen is for Facebook to open up its data. Failing that, there are other ways to get that information.

The thing that people seem to miss about not just Google, but also our competitors, Yahoo, eBay and so forth, is that there's an awful lot of communities that have never been served by traditional media.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.