Search companies, which I won't mention by name, tried to do so many things at the same time, they forgot all about search. They either missed the next revolution of search or they created an opening for a Google to enter.

Every two days now we create as much information as we did from the dawn of civilization up until 2003.

The coach doesn't have to play the sport as well as you do. They have to watch you and get you to be your best.

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

There's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature of our society.

There were 5 Exabytes of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.