It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things.

We know where you are. We know where you've been. We can more or less know what you're thinking about.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

We don't have a traditional strategy process, planning process like you'd find in traditional technical companies. It allows Google to innovate very, very quickly, which I think is a real strength of the company.

We run the company by questions, not by answers.

I had always assumed that the right way to do it was to these engineers, put them in offices by themselves with doors that they could close so they could think deep thoughts. This is a terrible idea.

When you use Google, do you get more than one answer? Of course you do. Well, that's a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant.