I think it's pretty clear that the internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are...

There clearly are cases where evil people exist, but you don't have to violate the privacy of every single citizen of America to find them.

We run the company by questions, not by answers.

To me, what you want to do is find a way to let this play out between the virtual world and the physical world...Ultimately, I think society will get there. It will be messy, but we'll get there.

If you have a child, you'll notice they have two states: asleep or online.

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

In general in technology, if you own a platform that's valuable, you can monetize it.