I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.
Eric SchmidtThe Internet is really about highly specialized information, highly specialized targeting.
Eric SchmidtIt's because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional resources.
Eric SchmidtHalf of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Eric SchmidtWe didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.
Eric Schmidt