When your effort is low, you're probably not thinking about the opportunity, you're thinking about the obligation.
To be successful is never convenient. The things you have to go through, it's never convenient.
Stop being a victim and waiting for somebody else to open up an opportunity for you!
Don't make a habit out of choosing what feels good over what's actually good for you.
Better is a book than a well built house.
Innovation is rewarded. Execution is worshipped.