A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommTo love somebody is not just a strong feeling - it is a decision, it is a judgment, it is a promise.
Erich FrommA person who has not been completely alienated, who has remained sensitive and able to feel, who has not lost the sense of dignity, who is not yet 'for sale', who can still suffer over the suffering of others, who has not acquired fully the having mode of existence - briefly, a person who has remained a person and not become a thing - cannot help feeling lonely, powerless, isolated in present-day society.
Erich FrommThe average American is not concerned with his society. He talks about it, but you know if one speaks of being concerned, I mean something about which one loses one's sleep, sometimes.
Erich Fromm