Basically, there can only be two answers. One is to overcome separateness and find unity by regression to the state of unity which existed before awareness ever arose, that is, before man was born. The other answer is to be fully born, to develop one's awareness, one's reason, one's capacity to love to such a point that one transcends one's own egocentric involvement, and arrives at a new harmony, at a new oneness with the world.
Erich FrommThe main condition for the achievement of love is the overcoming of one's narcissism. The narcissistic orientation is one in which one experiences as real only that which exists within oneself, while the phenomena in the outside world have no reality in themselves, but are experienced only from the viewpoint of their being useful or dangerous to one. The opposite pole to narcissism is objectivity; it is the faculty to see other people and things as they are, objectively, and to be able to separate this objective picture from a picture which is formed by one's desires and fears.
Erich FrommA vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
Erich FrommLove is union with somebody, or something, outside oneself, under the condition of retaining the separateness and integrity of one's own self.
Erich FrommMan may be defined as the animal that can say ''I,'' that can be aware of himself as a separate entity.
Erich Fromm